“We consider StealThunder a real partner in creating the Logitech story. Our work with them is some of the best we’ve done.”

— Robin Selden, Vice President of Worldwide Marketing, Logitech

When Logitech first came to us for help in 2002, the company already enjoyed tremendous brand recognition in the computer peripherals category. Yet despite offering a broad range of products, the Logitech brand continued to be narrowly associated with computer mice. Our challenge was to help shape an overarching Logitech brand “story” that could communicate the true breadth of the business in a way that was easily understood and repeatable, and would fuel the company’s sense of pride.

We began by defining the company’s corporate brand positioning and crafting a brand story that not only unified the product line, but also captured the essence of the relationship between Logitech customers and Logitech products. We then went on to develop a message hierarchy, create guidelines for visual and verbal communications, and extend the “voice” of the brand into various employee communications and external marketing materials. Today we continue to work closely with the company, developing packaging copy and product names for Logitech’s desktop systems, as well as for Labtec, a Logitech subsidiary.