Gaynelle Grover

Founder, Brand Strategist

For nearly 20 years Gaynelle has been directing brand-building projects for companies ranging from start-ups to the Fortune 100. Before founding StealThunder she was the Corporate Brand Director at Apple Computer, responsible for developing the company’s overarching brand strategy, creating and launching new brands, overseeing all name and identity development, and directing the look and feel of Apple’s marketing communications. Previously she was a Principal and a Senior Consultant at Landor Associates, providing strategic analysis and design direction on brand identity projects for AT&T, Bell Atlantic, CNN, Delta Air Lines, IBM, Intel, and others.

Gaynelle has a B.A. from Amherst College and an M.F.A. from Yale University. She is a past lecturer at Stanford University Professional Workshops on brand building and brand management. In earlier days she rode her bicycle several thousand miles across the United States and Canada, and rock climbed on El Capitan; now she sprints to the Starbucks around the corner for her adrenaline fix.

Peter Russert

President

Peter has been helping companies with positioning, naming, and messaging strategy for 20 years. He was a Principal and the Director of Naming at Landor Associates, where he guided successful verbal branding programs for U.S. and international clients, including Asiana Airlines, Del Monte Foods, Ford Motor Company, Warner Bros., WordPerfect, IBM, Sutter Home Winery, Hawaiian Airlines, Novell, and many others. He went on to guide messaging strategy as the Creative Director at Symantec Corporation before starting StealThunder.

Peter holds a B.A. in English Literature from the University of Pennsylvania, and has completed graduate work in Classical and Modern Philosophy at the University of California, Santa Cruz. He has lectured at Stanford University Professional Workshops on brand building and brand management. A former high school All-American football player, these days Peter lives out his sports dreams coaching his twin sons’ flag football and NJB basketball teams.